Phenospex is an innovative company that builds smart sensors to analyze crops. They have a big goal: to help scientists build sustainable agriculture for our planet. Started collaborating in 2012, we’ve realized that we share a few things: our passion for innovation and our love for plants.
Phenospex
CLIENT
Concept & Story
Creative Direction
Production
OUR ROLE
„People don’t buy what you do, they buy why you do it“
— SIMON SINEK
The „Start with why“ concept
We believe that understanding the „why“ behind what we do, makes our actions more meaningful. The „why“ is the purpose that connects us – and also a great way to connect your audience to your brand. That’s why we decided to focus on Phenopspex’s vision rather than their products.
Video
Additional Credits
CO-PRODUCTION: JAN ERTING
MUSIC: KEITH KENNIFF
Illustrating the scaning process*
Besides their image film, Phenospex asked us to produce a series of 3D renderings to illustrate their products. Here is how we show how their scanner works despite the process being invisible to our eyes.
* no plants were harmed during the making of this video!
