like2drive is one of the early car subscription services in Germany. Their concept is to revolutionize the automobile industry by switching from traditional car ownership to a flexible user experience.
This movement significantly contributes to a greener environment by reducing car production and emissions through adapting modern technology. like2drive came to us for an explanatory animation. They wish to guide clients into the new car subscription idea and process.
like2drive
CLIENT
Concept & Story
Creative Direction
Production
OUR ROLE
„The future of sharing”
Like Netflix, but for cars
We center around the idea that the video should inform viewers about the car subscription concept. Once the video explains what the service is, it can move on to explain how to start.
Process Video
To do this, we use clear and minimal illustrations to help clarify the informative content. Using their brand’s CI, we designed the element around their main color palettes. We have motion graphics lively done to keep viewers engaged. At the same time, we simplified the storytelling to keep a sense of ease in the process.
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The video feels effortless—“Hey, this is real and easy”—but that’s the magic of great work behind the scenes. We started from scratch, guided by the idea that form follows function. By working closely with our scriptwriter, we built a strong foundation, then brought like2drive’s brand identity to life through the script and visuals. Step by step, we refined every detail until everything came together perfectly in the final version.
Additional Credits
SCRIPT: NINA MEYER
ILLUSTRATION: LONE THOMASKY
