Family Screen, the production studio behind the Singkinder Lieder YouTube Channel, asked us to adapt an illustration songbook into animations for children. We worked with them to recreate the characters and the story for the series.
The challenging part was to create the whole story from only a few original illustrations - and some hints from the lyrics.
Even though Mathilde is a simple character for little children, we need to know what her characteristics are in order to animate her. With some clues from the illustrations, we established how she thinks, acts, and what motivates her. These elements are important to make a character believable.
With everything being created from vector art, the animations have a modern look and are effective to work with. In addition, we wanted to maintain the quality of hand-drawn illustrations from the artist Franziska Harvey. Therefore we added watercolor elements to preserve the organic feel. We decided that the animations can look as if they come from a book.