Like2Drive is one of the early car subscription services in Germany. Their concept is to revolutionize the automobile industry, switching from traditional car ownership to a flexible user experience.
This movement significantly contributes to a greener environment: reducing car production and emissions through adapting modern technology.
like2drive
CLIENT
Concept & Story
Creative Direction
Production
OUR ROLE
„The future of sharing”
Like Netflix, but for cars
like2drive asked us to produce an explanatory animation to guide clients into the new car subscription idea and process. The video should inform and encourage viewers about this new concept.
We set our task to create a hybrid between promotion and informative content. Our challenge was to construct a dynamic story for the like2drive service and visualise the process of car subscription into simple and lively motion graphics. During the production, we worked closely with our client, to accompany them through the process.
Storyboard and Final Image
Beyond vector art
The project was created with an industry-standard vector art process. To put some visual charm into the animation, we added watercolor texture layers and sprinkled tiny grain into the mixture. Have a look at our process video to get a quick view behind the scenes.
Process Video
Process Video
